Perhaps the only reason they were in the first place, says The Verge, was for a simple reason: worn-out old signs were being replaced by new, shiny signs.Įither way, Clearview lives on in a completely different form: part of AT&T's corporate identity. And the new ones weren't necessarily more visible or legible than Highway Gothic: In some cases, visibility was worse.
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It would have been too complicated for states to replace their existing signs. Instant downloads for 27 free Clearview fonts. According to tests, "Clearview was found to improve drivers' reading accuracy, reaction time, and recognition distance."īut earlier this year, the Federal Highway Administration nixed the idea of replacing America's signs with the new font. Discover a huge collection of fonts and hand-reviewed graphic assets. Other users also search for: bold, clearview.
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In 2013, states began adopting Clearview with regularity. The best website for free high-quality Clearviewatt Bold Italic fonts, with 37 free Clearviewatt Bold Italic fonts for immediate download, and 50 professional Clearviewatt Bold Italic fonts for the best price on the Web. We are beholden to patterns, familiar elements as comforting as the leg we first put through our pants. ClearviewATT-Bold Version 1.000 2005 initial release font (Font family name: ClearviewATT LT Font style name: Bold), 421 characters in total. This may be annoying to an average person, but if you're an elderly person driving at 70 miles an hour with bad vision, it can be deadly." "When light hit the words," writes Pacific Standard Magazine, "they appeared to blend together in a glowing, blurry mess, something known as halation. Are the letters due for an update? Well-meaning highway engineers thought so, over ten years ago, when they introduced Clearview: a typeface that would be more visible in dark or inclement conditions, and from farther distances, all without requiring larger and more expensive signs. Fifty long years of humbly navigating us to Walla Walla, or Belchertown, or from the 10 to the 710 to the 405 Freeway.
You may have never heard of Highway Gothic, but you've certainly seen it: it is the default typeface of every road and highway sign has been with us since the 1950s, stern yet unassuming, as American as a Grant Wood painting.
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